Hospitality vs. Service

Hospitality vs. Service The One Thing Your Restaurant Must Always Serve As much as people go out to eat for good food, they go out for hospitality, which is a lot different than plain old customer service.

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Use Social Media To Attract Customers

Use Social Media To Attract Customers No one form of promotion works for everyone, but there’s a lot of business being conducted through the power of social media. It looks like if you’re not part

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Should restaurants offer coupons to build business? Part 2

Although some restaurateurs think coupons are an effective incentive, I think they aren’t a good long-term solution, at least, for my casual fine dining concept. I just don’t want to build a discount

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Should Restaurants Issue Coupons to Build Business? Part 1

Should Restaurants Issue Coupons to Build Business? Buy low, and sell high. We all want to do that. But when few are buying and you can’t sell high, should you sell low? That’s essentially what you’re

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Marketing Special Occasions Birthdays

Marketing Special Occasions Birthdays Birthday Wishes That Get Results More than half the people in the country celebrate their birthday in a restaurant. Shouldn’t they be celebrating in yours? If the

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Building Your Reputation With PR, Marketing and Advertising

Building Your Reputation With PR, Marketing and Advertising: How they differ and how to use them While most people have heard of public relations (PR), marketing and advertising, many people don’t know

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More on Advertise Wisely and Widely With E-mail Marketing

Other reasons to send emails are to be a good neighbor and let customers know about things that could help or affect them. This is when you do targeted marketing to your email list and only send emails

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Advertise Wisely and Widely With E-mail Marketing

Advertise Wisely and Widely With E-mail Marketing: Part 1 One of the less expensive and most effective ways of advertising your restaurant is via e-mail marketing. If your email service is on a monthly

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How to Operate a Successful E-mail Campaign: Part 2

How to Operate a Successful E-mail Campaign: Part 2 When people sign up for your e-mails online, you should have a list of things they can check off to receive e-mails about. Some people may want to receive

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How to Operate a Successful E-mail Campaign: Part 1

How to Operate a Successful E-mail Campaign: Part 1 Most restaurants have found that one of the most cost-effective form of advertising is e-mail marketing. To operate an e-mail campaign, you need e-mail

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